About us

Welcome to Warda Juwelier, your trusted address for gold, silver, and jewelry in The Hague. We are a family business passionately offering jewelry and accessories for every budget and occasion. As goldsmiths, we also offer custom work and repairs, including watches, always with a focus on quality and detail. Our story is one of perseverance and a deep-rooted love for the craft.

It all started with my father, Redouane. At 19, he came to the Netherlands and learned the trade the hard way. After 12.5 years of experience at another jewelry store, he started his own business on Van der Vennestraat in 2005. He seized the opportunity to become independent and built Warda Juwelier from almost nothing: a handful of products and some jewelry.

The beginning was challenging. The 2008 crisis brought difficult years, but thanks to his determination, the shop survived. In 2015, we turned a small profit and were able to expand – from a small jewelry department to cabinets filled with gold and silver jewelry. This growth demonstrates our resilience.

At Warda, our core values ​​are: excellent customer service, honesty, and quality. We work with every customer, regardless of budget, and always find a solution. Our repairs and products are top-notch, even for fellow retailers who don't perform repairs themselves. We strive for a fair environment where both retailer and customer benefit, with attractive prices and high-quality end products.

What makes us unique is our wide selection for diverse cultures. We have expertise in jewelry from various traditions and offer something for everyone: young, old, rich, or poor. Our father-and-son team helps both individuals and businesses with personal purchases and repairs.

We're proud of our journey and look forward to the future. Come visit us; we'll welcome you with expert advice and a warm smile.

Warda is all about stories, memories and connections.
We hope to be part of yours.